Gym inquiry recovery model
See what stronger follow-up could change.
Estimate the possible first-year membership revenue from responding to more of the inquiries your gym already receives. Adjust the funnel assumptions to model your own scenario.
Calls, website forms, social messages, and other new membership inquiries.
Estimated share that does not receive timely, useful follow-up today.
Estimated share of those inquiries a stronger follow-up process could reach.
Estimated share of reached prospects who book an intro or trial visit.
Estimated share of booked prospects who arrive for their visit.
Estimated share of trial visitors who become members.
Average monthly dues collected for each new member.
Expected dues-paying months per new member during their first 12 months.
Missed inquiries multiplied by the editable recovery assumption.
Reached inquiries carried through booking and trial attendance.
A modeled monthly average; fractional members reflect an estimate over time.
Gross dues estimate before the modeled first-year service cost.
Illustrative membership revenue minus $1,000 setup and 12 monthly fees.
Net estimate divided by the modeled first-year cost.
Cost assumption used
$1,000 setup + $500 / month
Modeled first-year cost: $1,000 setup + 12 monthly fees.